Lead Generation Websites
Lead generating websites are a specialized set of custom web design. Over the years we and other online marketers have spend hundreds of thousands of dollars testing and tracking the exact design styles that turn a visitor into a lead. Below are some of the different styles the Kat McDivitt & Associates team has developed that work for our clients.
Real Estate Web Design
The challenge with real estate web design is to:
1) Start with what the clients want – access to the MLS listings
2) Turn that into a relationship where they call you
Here are two successful sites in a very competitive market.
Hawaii 50 Properties
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Hawaii 50 Properties starts out with an MLS search that gracefully eases the customer into providing their contact information.
Carol M. Paris
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The HomesInHawaii.com site gives both access to the MLS, and an engaging custom written report to engage and pique the curiosity of the visitor. It also lends credibility to Carol as an expert in the field.
Direct Marketing Sales Website
With the direct marketing website the goal is to get the customers email address and then start sending them useful and interesting content in a respectful way (not ever canned or spam content).
Fit Over 40
Below is an example of a traditional long form sales letter site.
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Foresight Financial
Video is quickly replacing the long form sales letter as the cutting edge of online marketing. It both gets amazing results, and costs much less in terms of copy writing.
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Crossover Lead Generation Site
My final example for this lead generating sites is one where the client knew that the visitor was either a browser or someone who needed help right now. The purpose of a crossover lead generation site is to start with a focus on the phone call, and also emphasize the free report – the information that answers the visitors biggest question or concern, and that they want so much they will give you their email address.
Job Seeker Clinic
What Makes These Lead Generation Sites Successful?
Of course we won’t tell you all our secrets – that’s no fun!
But, some of what makes these sites so successful is:
1) They are very simple with clear, intuitive navigation. The visitor has one or two options.
2) The messaging is clear and well thought out. We know who our ideal visitor is, what they are looking for, and what keeps them up at night. We write our page to address those issues.
3) We ask for the email address and give the customer something they really want in return for it. This gives us the opportunity to start a conversation with them. Most people who come to a website are not ready to buy right away. But, when we have their email address and start sending them interesting and relevant notes, they will think of us when they are ready to buy.
Contact Us for a quote on Lead Generation Websites.
See our website design pricing.
